Culture is a much surer measure of long-term sustainable success than strategy.
For culture to be successful, it must be fully congruent with the company brand. All four segments of the diagram opposite must be in alignment.
A pre-requisite for cultural change is having an objective and profound understanding of the existing culture.
Leadership style is a sure way of driving culture across the business. There can be no compromise on this.
Multiple cultures across functions, levels and locations must be aligned.