Communication and Engagement
Managing perception is just as important as managing reality as it drives people’s decisions.
During any change initiative, it is vital to take control of the narrative to get engagement to the endeavour. The process of converting people to active supporters can be broken down into three phases:
Establish the need for change
Design the change
Enable the change
Having clarity on the message is the start. Next it is important to customise it to the specific concerns of each stakeholder, using the most effective combination of methods of communication to get the message across.
Finally, remember that on average you need to deliver the message SIX times before it is remembered.